Despite sentimental appeal, the Scrub Daddy logo had become dated looking. Meanwhile, the ever expanding product line lacked overall unification. With several new products on deck to debut, a full-on brand makeover was needed. Modernized artwork and a fresh approach to packaging were instated over a 4 month period. The change would signify not only the brand’s staying power amongst industry leaders, but a seemingly limitless future for the now not-so-underdogs.
