Scrub Daddy Story: From Shark Tank to Household Staple

Its iconic smiley face design has become a household name and a beloved cleaning tool for millions of people worldwide. But how did this innovative sponge come to be? In this blog post, we’ll take a journey through the fascinating history of Scrub Daddy, from its humble beginnings on Shark Tank to its status as a must-have household staple.

Story of Scrub Daddy

Shark Tank Success Story

The story began in 2012 when founder Aaron Krause appeared on the popular TV show Shark Tank. He pitched his revolutionary sponge that changed texture based on water temperature, making it a versatile cleaning tool with a soft touch in warm water and a firm scrub in cold water. The sharks were captivated by the concept, and Lori Greiner, the “Queen of QVC,” saw its immense potential. Lori invested $200,000 in Scrub Daddy, and the rest, as they say, is history.

The Smile is Born

With Lori Greiner’s backing and expertise, the sponge underwent a redesign, taking on the now-iconic smiley face shape. This unique design not only added a touch of fun to the cleaning process but also had practical benefits. The smile allowed users to reach into tight corners and crevices with ease, making it even more effective at scrubbing away dirt and grime.

A Hit with Consumers

After its Shark Tank debut, Scrub Daddy quickly gained popularity. The sponge’s smiley face and impressive cleaning capabilities made it stand out on store shelves and online platforms. Consumer reviews and word-of-mouth praise further solidified the sponge’s reputation as a top-notch cleaning product.

Expanded Product Line

Buoyed by its initial success, Scrub Daddy expanded its product line to meet diverse cleaning needs. They introduced Scrub Mommy, which featured a dual-sided design with a soft and a scrubbing surface. Later, they introduced Scrub Daddy Colors, offering the same cleaning power with the added benefit of color-coded options for different cleaning areas.

Eco-Friendly and Non-Toxic

Scrub Daddy is committed to environmental sustainability. The sponges are non-toxic, and the company takes pride in using eco-friendly manufacturing processes. With Scrub Daddy, consumers can confidently clean their homes without worrying about harmful chemicals or excessive waste.

Story of Scrub Daddy

A Staple in Every Home

Today, Scrub Daddy is more than just a cleaning product; it’s a household staple. Its widespread popularity and numerous positive reviews have cemented its position as a trusted brand. From kitchens to bathrooms, outdoor spaces to automotive cleaning, the iconic scrubber has become the go-to cleaning tool for households and businesses alike.


The history of Scrub Daddy is a remarkable journey of innovation, success, and household recognition. From its humble beginnings on Shark Tank to its current status as a household staple, its journey is a testament to the power of ingenuity and the impact of a well-designed cleaning product. As it continues to evolve and expand its product line, the brand remains committed to making cleaning tasks easier and more enjoyable for millions around the globe.

Shop the Scrub Daddy range here!