Later that year, persistent grassroots marketing paid off when a featured article was published in the Philadelphia Inquirer. The write-up caught the eye of an independent broker whose mission, he declared, was to book Scrub Daddy’s first live QVC show. It was at this point Aaron realized Scrub Daddy needed to be its own entity and separated the product and patent IAP. In 2012 Scrub Daddy, Inc. was officially established. Shortly thereafter, Scrub Daddy was the subject of 4 successful on-air QVC shows.
